On June 25, Cashforce was anointed as the ‘Start-up of the week’ in the leading Flemish business magazine Trends. The article, based on an interview with CEO and co-founder Nicolas Christiaen, talks about Cashforce’s product, its growth strategy and its expansion plans for the US.
The main hurdle for FinTech start-ups like Cashforce, according to Nicolas? Getting CFOs to trust young wolves with new ideas like themselves. To build trust, Cashforce set up an advisory board, which includes Karel Van Eetvelt, chairman of Unizo (Unizo is The Flemish Union of SMEs and self –employed entrepreneurs).
Read the full article on Trends’ website (in Dutch): http://trends.knack.be/economie/ondernemen/de-glazen-bol-voor-kasstroom/article-normal-582937.html